Despite the controversies surrounding the platform, there are a number of fashion brands that are using it for their marketing strategy. This article will provide an overview of the importance of Instagram for fashion brands. While it’s important to use it responsibly, this blog is not a substitute for a comprehensive social media strategy. This article does not claim to be an expert in fashion business, but aims to educate and inform the reader.
Fashion brands are increasingly turning to Instagram to influence consumers and drive sales. For example, the recent launch of the Naomi leopard print skirt dominated Instagram feeds, which led to dozens of spin-offs. Other successful launches on Instagram included the Alexandra dress and Violette wrap-dress. Likewise, the Juliet dress and the Isabella wrap-dress were a hit among followers. As the weather warms up, they plan to release new summer-worthy clothes on Instagram.
To attract an audience savvy enough to make a purchase, fashion brands should post relevant content on Instagram. Some fashion brands have made great use of the visual nature of the platform to tell their stories. Insta-brands like Chanel and Hermes have created unique stories by posting pictures, videos, and stories that are complementary to each other. By following these brands, you can ensure that your products will reach a wider audience.