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Is Pinterest a Good Place For Fashion Brands to Advertise?

If you’re looking to reach new audiences or connect with current customers, Pinterest may be the ideal platform for you. Pinners are very visual and often plan their next purchases on the platform. To leverage this, fashion brands should create boards with images of their products and create communities around these boards. For example, the Martha Stewart Living brand has 163 boards covering everything from recipes to gardening. Bobbi Brown has a board for women who love flowers and makeup.

While Instagram has the largest user base, Pinterest has a significantly larger audience. Since most searches on Pinterest are unbranded, the average Pin lasts much longer. Moreover, Pins with text overlays are more likely to be clicked on. The lifestyle brand HonestlyWTF uses a simple text overlay to highlight their products and give context. These strategies have been very effective. It’s not just visual content that makes a Pinterest pin stand out, but also visual content that engages users. You may share your article on forexinghub and thehomeinfo. So that, your website rank on Google as well and get more information from worldtravelplace and worldupdate

A common misconception about Pinterest is that it is all about social vanity. However, Pinterest has image identification technology that allows users to upload a picture of a product and select a portion of it. The platform then serves similar products based on that image. Because people buy fashion based on style, using this type of technology makes a Pinterest account worthwhile. The website also features a contest system, which makes it easy for companies to run promotions and giveaways.

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